There are a lot of rumors and myths you hear about duplicate content. What is the main reason behind it? In this article, we will be going over the different areas and try to take apart the truth from the fiction which can affect your website.

Duplicate content – What is that?

First, we can see what the opinion of the Google in this matter is. According to Google, in general, substantive blocks inside or across domains of content are referred to as duplicate content or which content partially or totally same can also consider as duplicate content.

That’s not misleading actually. Duplicate content which is non-malicious could comprise:

  • Mobile devices were targeted by both stripped-down and regular pages which can also be generated by discussion forums.
  • Multiple distinct URLs are linked or shown by store items
  • Web pages’ printer-only versions

Any kind of duplication on a web page is wrong – that is the universal misconception, but this is not true. If your source adds value, a new level of creation and it does not frame an unequal range of the content you can duplicate some of your content and it will be okay.

What is the bad thing about duplicate content?

If the content found is seen as malicious and the intent there is a genuine problem with the duplicate content. There was a time when to influence rankings in search engine across the sites contents were copied by black hat SEO practitioners. If your site has a huge quantity of duplicate content it will do less good and more harm as now algorithms are much smarter.

Search engines will face these issues if you have a major quantity of duplicate content on your site:

  • They have no idea in what order they can be ranked or in search results in which version they can be shown.
  • They also don’t have any idea from their results in which side of the content can be excluded or included
  • Search engines have no idea what to do with the direct link should they keep it parted among numerous versions or metrics to one page with the internal duplication in particular. Every link will enhance its authority or point to that single page if the content is the only URL.

Google can penalize the site for using duplicate content

You will be penalized for duplicate content this is one of the common myths you can hear from so many sources. Actually, Google will try to allow the end users to have the best experience if they explore the content of your site does not rank your page or is not a unique above a competing page and would not be considered as a penalty.

Your page which contains duplicate content could have appeared on another website or higher relevant search though it depends on the content’s quality and the search terms.

It is not true, that if your site has duplicate content you will get penalized by Google. This can hurt the rankings and these are the issues faced around duplication.

There is a simple rule that if your site has content which has high-quality content, added value and uniqueness then your sites will be recompensated as other search engines or Google loves all of these and if your sites have a huge amount of content which is copied or don’t have all these things then your sites won’t get rewarded.

Plagiarism – what’s that?

Law of copyright not protects the scraping of content if one should give the credit of the main source which was used in the content. If you do not mention the acknowledgment or credit the original source then it could be the case of plagiarism.

If you ever found that your content is stolen by some other sites or by some other person you could file a complaint in Digital Millennium Copyright Complaint.

Process of avoiding duplicate content issues

You can minimize the effects of negativity on your site as it is important to take steps but it is not as harsh as many assume with this type of duplicate content. If you are facing these kinds of issues then there are tools from which you can get help. They are Copyscape and Siteliner.

You can get an updated, helpful guide from Hobo Web and there is a handy guide which is produced by Inflow, a US agency if you have an e-commerce site.

You should indicate favored URLs to Google via Canonicalization if the website is containing lots of internal duplication as these are so frequent on e-commerce sites.

Over to you

Hope you have an idea about the truth about duplicate content issues. Here are some basic things which you can consider when you are talking about the duplicate content or about the issues of ranking in the Google.

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