How do I do blogger outreach?
Bloggers and those involved with social media play a very dominant role. It is vital to know what approach has to be taken and how it can influence your marketing efforts. Social media marketing has gone through various changes. It is not…
Why citations are so important for local SEO
Citations are an online reference to your business name and address on other WebPages. There may be no link to your website. A good example of a citation can be reference to your business name in an online yellow pages directory where your…
How to build a content marketing strategy?
Content marketing has evolved to become an essential part of marketing, to the point where without a strategy, businesses would find themselves struggling to be seen on the internet. The majority of businesses do not have a dedicated team…
How brands are using Pokémon GO to increase sales.
The first instance of augmented reality was created by Morton Heilig also known as the “Father of Virtual Reality” in the 1950’s. Fast forward to summer 2016 and Nintendo’s latest smash hit Pokémon GO is currently the number one…
Content Creation Checklists
Blog checklist The best way to get connected with your readers is through a blog. By offering information about a definitive subject. It can be in the form of commentary or you can express your personal opinion or it can become an integral…
How to Approach Blogger Outreach in a New Market
Outreach is a complex game which you should handle with care. Campaigning insistently may lead the same people to move away from you which you were hoping to bring into your fold. A lot of thought and planning has to be put into to approach…
How to write the SEO friendly content
This document is to assist with any future content created for any domain and/or other. Please adopt the following processes, whilst also referring to it as a checklist. This will help to improve the page views (amount of visitors to the…
Using PR to benefit a crowdfunding project
Funding for businesses has changed since the financial crisis in 2008. Businesses are no longer using the traditional methods of approaching banks or lending providers to raise funds for their projects or start-up, but instead they are…
How To Become A Copywriter
Are you planning to choose a career as copywriter? Are you burnt out with the present job? Looking for a change, then it is high time you can look for copywriter as a career. The same applies to fresh graduates who are on the lookout for…
5 Content Writing Tools You Should Be using
If you are into content writing, then you would by know now that content is the king. But is it so easy to write content. Definitely not, the most accomplished content writers also run out of ideas and struggle to find the best of phrases…