There is no ideal or perfect blog post length, even it doesn’t exist. It is a controversial topic and Google doesn’t give you any clue about it. We have seen a number of the case studies from different tools that the blog post be minimum of 500 and maximum is 2400 words. When it comes to ranking prospectives to a search engine, still lengthy blog posts get rank better.
Why lengthy blog post get rank in Google?
The way Google consider the content is the main aspects of the user’s intend, that is the reason why user come to Google and other search engines. Nowadays the Google bot become smarter and intelligent and can identify which blog post is lengthy and quality. The Google bot believe the lengthy blog has better information to fulfill the user’s intend and queries.
Keywords in the copy:
When you are targeting different keywords in one blog post, you need to describe the keywords or topic in details in order to qualify a quality content to Google.
Keeping user longer on the page:
User signal (dwell time, bounce rate, etc.) is one of the ranking factors. If the blog post has the longer word count with a focus on readability, engaging, shareable and quality.
From content analysis
Neil Patel – Use Different Content Lengths for Different Industries
Online marketer Neil Patel also looked into the question of how long your blog content should be. In his article on the topic, he states the following:
- Content length definitely matters and longer content performs better if it goes hand in hand with great quality.
- Different industries have different optimal word counts (based on his experience and evidence he found online):
- FinTech: 2,000 – 2,150
- Finance: 2,100 – 2,500
- Manufacturing: 1,700 – 1,900
- Sales: 2,500 – 2,700
- Retail: 1,500 – 1,700
- Real estate: 1,800 – 1,900
- Home and garden: 1,100 – 1,200
- Tech: 800 – 1,000
- Gadgets: 300 – 500
- Marketing/Advertising: 2,500 – 3,000
- Healthcare: 2,000 – 2,150
- Fashion: 800 – 950
- Recruiting: 900 – 1,000
- Food: 1,400 – 1,900
- Travel: 1,500 – 1,850
- Film: 1,500 – 1,700
Longer content is getting ranked
Longer blog is getting ranked
When It comes a trusted content to a user, the content needs to be a clear explanation of an image, video, etc. so you need to build a lengthy blog post.