Coming up with a title and a meta description for SEO can be one of the most difficult things about designing web pages and posts. Although these things constitute of a very small part in your marketing puzzle, they can prove to be one of the main deciding factors in the success of your business. So before you spend those agonizing hours thinking about the perfect title and meta description for your brand’s SEO, go through this exciting guide that helps you learn how to write the best title and meta description for SEO. This guide will ensure that your business or service gets the attention that it truly deserves on various search engines.

What is a Meta Title?

Meta Title is a hidden text element that is used to describe your page to the search engine. You can think of meta titles as a teaser, a preview of what to expect on the site or the page that it describes. The meta title is extremely important for your web page because it helps readers and visitors to familiarize themselves with your service, your company or your product. The ideal way of going about a meta title is to write it for humans and format it for search engines. Every person has his or her own methods of doing this and there are millions of ways to write the same title tag. Ultimately, you need to choose one that works for your requirements.

Tips to help you write the perfect title

There are all sorts of things that you need to deal with while writing the meta title. Here’s a small guide to help you find out how to write the perfect title for SEO.

1. The Length and Wording

Try to ensure that your title length doesn’t exceed 70 characters (including spaces). The wording should be such that the important phrases are left short and simple. You need to avoid using words that make the title come across as a sentence. Things like “but”, “if” and “then” are a strict NO.

2. Keyword Placement and Separation

The main keywords need to appear first in the title and the least important keywords need to be placed last. Use pipes (graphical representation – ‘|’) to separate important phrases or keywords. Don’t use commas, dashes or underscores in your title unless they’re a part of the keyword. The whole point of a title is to include keywords so that search engines know what type of search queries to present your web page to. The title should always be specific and shouldn’t beat around the bush.

3. The title should be descriptive

Your title should resemble a newspaper title. It shouldn’t come across as a list of keywords.

For example,

Good title – “John Reeves – Personal Consultant in Los Angeles”

Bad title – “John Reeves – Personal Consultant, Attorney, Consultant” 

Title with code:

<title> John Reeves – Personal Consultant in Los Angeles</title>

4. The word order matters, but it isn’t the end of the world

It pays off to take care of the word order and ensure that you place the most important keywords at the very beginning of the title tag, but it isn’t the end of the world. With the SEO changes that have taken place in the year 2015, search engines can now see shades of gray as well. So placing the keywords naturally can offer equal benefits.

5. You don’t need to repeat words

Balance out your application of keywords. You need to ensure that the title is friendly for human eyes as well as search engine crawlers. It might be tempting to populate your content with repeat keywords, but it doesn’t do you any good. Writing a title tag is quite similar to those vocabulary exercises that you had to do in school.

Writing a Meta Description:

Meta descriptions are time consuming to write and very easy to ignore. But, well written meta descriptions can prove to be the ultimate difference between average traffic and crazy traffic. It is important to make the most of meta descriptions because they can do a world of good for your SEO efforts.

What are meta descriptions?

A Meta description is a 160 character snippet that is often used to summarize the page content. Search engines make use of these snippets to let your visitors know what to expect on the page before they open it. One of the best ways of understanding how search engines use meta descriptions is to use their own meta descriptions. For example, Google’s meta description states “Search the world’s information, including webpages, images, videos and more. Google has many special features to help you find exactly what you’re looking for.” This meta description has a total of 160 – 165 characters and it perfectly describes what you can expect when you log into Google.

Tips to help you write the perfect meta descriptions for SEO

Here’s how you can write meta descriptions that stand out with search engine crawlers and are clear and helpful for your viewers.

1. Provide solutions and benefits

You need to tell the viewer what he/ she can expect on your link. The last thing that anyone wants to do is visit a page and have to go back to the search engine because the content didn’t match the description. Write a short sentence which states the main benefits of reading your page and talks about the solutions that it offers. A meta description is an ideal way to sell your offerings and show that your page has valuable and informative content.

2. Use actionable language

You need to be action-oriented in your language and wording. Look at starting your descriptions with action verbs like “Grab” or “Learn” and follow them up with specifics. Tell your readers exactly what to expect by clicking on your link.

3. Bust out a few names

This entirely depends on the industry you operate in. For some industries, dropping out names of major vendors, certifications or clients can work wonders for the click through rates. However, don’t go crazy with names and craft them within the character limit offered.

4. Keep the meta description under 160 characters

A meta description should always be under 160 characters. However, there is no hard and fast rule on the character limit. This 160 character limit is a simple benchmark for marketers to abide by.

5. Articulate the value proposition

You need to place yourself in the feet of your reader and try to think from their point of me. A specific value proposition is essential for your meta description and you should clearly articulate what you have to offer to the reader. In order to ensure that your proposition stands out, do some comparisons with meta descriptions of other pages offering a similar product/ service and see what is being said there.

6. Don’t deceive your readers

Never deceive your readers by describing something else in the meta description. Your meta description should always offer a snippet of what to expect inside the page and nothing else. Don’t make false promises and don’t spam the description with keywords.

Things to Remember

There have been certain changes in SEO practices which have had an effect on meta descriptions as well. Here are some of the main things to remember when it comes to meta descriptions.

1. Meta descriptions are no longer a Google ranking factor

Google had announced that meta descriptions don’t factor in its ranking algorithms. Google simply uses meta descriptions to return the right results for searches and offer snippets of your page.

2. It may be okay to not write a meta description

Writing a meta description is important, but not mandatory. The general rule is that if your page targets a few heavily searched keywords, you should go with a meta description that focuses on those keywords. However, if your page targets long-tail traffic, you would be wise to allow the search engines to extract the relevant text for you. When making the decision, you also need to consider that social media websites commonly use the description tag when sharing the page on their webspace.

Example Meta Description:

Find professional content writers and bloggers in the UK, USA, Canada, Australia, India and other countries. Get the quality content writing from our approved writers and bloggers.

Meta Description with html code:

<meta name=”description” content=”Find professional content writers and bloggers in theUK, USA, Canada, Australia, India and other countries. Get the quality content writing from our approved writers and bloggers.”/>