How Can Brands Leverage Influencer Marketing?

How Can Brands Leverage Influencer Marketing?

Over the last few years, consumers have become a lot savvier in avoiding intrusive advertisements and the rise in ad-blocker software is a clear indication that consumers are tired of being continuously targeted. Around 47% of online consumers use ad-blockers, which...
The Importance of Digital PR

The Importance of Digital PR

In a digital world that is becoming ever more flooded with content, it is important for businesses to stand out from the crowd and be recognised. Digital PR has become an essential marketing tool to build and develop connections with new and existing customers. In the...