Having worked with hundreds of different businesses over the last few years, and listened to their goals and achievements, we have found a continuous running theme of how blogging has helped transform businesses.
Blogging is very important to small and medium-sized businesses, to help them stand out amongst the crowded space of the internet. Blogging is not a quick win solution to increasing sales or brand awareness, but a slow marathon that has lots of learning curbs along the way.
By continuously blogging, businesses will start to reap the benefits of having a business blog as well as help make improvements and make your processes more efficient. We have summed up the three main benefits, of how a blog can benefit your business.
1. Build Your Identity
You’ve thought of the name for your company, designed the logo and now you have to build your identity. This involves showing the human element of your business that customers can relate to and feel a part of the team.
By writing a blog you don’t always have to showcase the positive aspects of your business, you can document the struggles you faced when designing a product or issues you had to overcome in order to get where you currently are in your business.
Customers are more likely to resonate with your hardships and they may have gone through a similar problem. By making your story public, customers will understand what goes on behind the scenes and will be able to put a face to your brand.
2. Stand Out From The Crowd
Blogs give businesses the opportunity to stand out from their competitors. Customers will use reviews, images, videos and other information available on the internet to make up a picture of your company in their mind.
If customers see dull and boring images of your company they will instantly move on to your competitor. Being able to have content that is different to your competitors will open up doors to a wider audience reach and serve as a long-term investment as potential clients continue to find your business.
3. Build Relationships
The internet has given a new meaning to the word ‘communication’. Like never before in history can we have access to the other side of the planet so quickly. A simple tweet of your blog can be seen and engaged with, in an instant by your customers.
Use social media and other forums to listen and engage with the conversations your customers are having. It is easy to search for hashtags or keywords clients are using and get involved in the conversation and add value.
By adding value to your customer’s conversations you are further strengthening and building your relationship with your customers and it also puts you at the forefront of their minds. This strategy has proven to be a great way to demonstrate your expertise on a topic that your customer is already talking about and it builds trust.
Blogs and vlogs are more searchable and will be easily found in search results when compared to other forms of social media.
How Can Big Outreach Help?
Blogging can be seen as time-consuming when running a business with a million other things to get done. Business owners often do not have the time or the patience to sit down and write the blog as well as include photos or infographics to the blog.
This is where Big Outreach can help.
We have a dedicated team of professional content writers that are able to write about your chosen topic or industry. We pick our writers based on their experiences in the industry they write about.
Our copywriters and bloggers have the skills and knowledge to approach a subject with a fresh perspective and creative approach that will keep your customers engaged and moving towards your call to action.
Want to see how your content marketing benchmarks?
Book a 45-minute session with one of our content strategists to see how your business can benefit from a business blog. Email or call 0208 123 7172.